As Art Director of the 2024 PDP Design Conference in Novi Sad, I developed a playful visual identity celebrating the event’s 16th anniversary. The custom typeface referenced traditional typography with a modern twist, while witty slogans like “Sugarbabe Hyphenation Honeypie” and “Helvetica Heartshaped Candy” tied design language to a candy-sweet theme. The identity came to life through posters, banners, merchandise, and vibrant visuals across the venue. Notebooks, stickers, T-shirts, and caps extended the spirit of the conference, letting attendees take a piece home. The event featured speakers such as Luisa Milani (La Tigre, Milan), Theresa Hattinger (Vienna), Marina Milanović (Novi Sad), and Petar Stošić & Andrija Čugurović (Belgrade). Collaborating with the PDP team was inspiring and enjoyable, making the process as energizing as the conference itself.