JACQUEMUSCLE is an iconic Spain-inspired luxury fashion house selling unique and extremely eye-catching sportswear for fashion-conscious flamenco lovers. The sporty fashion is inspired by Spanish colours, the Andalusian sun and the style of the toreros. All this combined with luxury and style. Comfortable and good looking at the same time. With JACQUEMUSCLE you are definitely an eye-catcher the next time you visit the gym or the racetrack.
After the first collection of JACQUEMUSCLE hit like a bomb at the 1st Villanueva del Rosario Fashion Week, it was time to launch a multi-million dollar campaign for the global market. The promotional video was shot in the panoramic olive tree plantations of Andalusia. The main role was played by the chief designer himself (me). The first poster campaign was launched in the heart of Paris, where fashion is just everything. Graceful Argentian Topmodel Mimi is the official JACQUEMUSCLE VISAGE for the online advertising campaign 2022/23.
It all started with one of Spain’s most iconic design pieces: the bright SE VENDE sign. The bold and dominant letters, the extremely clear statement, the outdated bizarre telephone icon and the large area for making direct contact. It is an amazing and actually very beautiful object. SE VENDE means FOR SALE and you usually see it hanging on houses. Bright and neon, it catches your eye immediately. Just like JACQUEMUSCLE. Click here if you’d like to know more about the iconic fashion house. And if you’re interested in Villanueva del Rosario’s 1st Fashion Week click here.
From 2014 to 2018 I was part of the Vienna-based artist collective Yhy Fhm.
A video report from Görlitz, Germany
I drove by car from Bosnia & Herzegovina to Kärsämäki, a sleepy little town in central Finland, to open my own fashion store and sell clothes to no one.
Selection of calligraphic work.
A poster series.
A creative process explained: from inspiration to the final product.
In March 2022 the village’s first fashion week took place.