In February 2022 I was a resident in Rara Residency, which is led by the artist couple Verónica Ruth Frías and Cyro García, in Villanueva del Rosario, a small remote town in the hinter­lands of Malaga, in southern Spain. Inspired by the olive trees, the sur­roun­ding moun­tains, the locals and by the extre­mely bright and shiny fluo-colored fabrics that I got from the local fabrics store, I decided to create an extremely eye-catching exaggerated sportswear collection for sporty Anda­lusians. To make it even more Spanish, later during the process I added some torero and fla­menco elements. I designed a wide variety of outfits, inclu­ding skirts, coats, pants, shorts, dresses, acces­soires, bags. A real complete collection, so to speak. I then named the brand JACQUEMUSCLE. 

As the collection took shape, it was quickly decided that it also needs an adequate presentation. So when the mayor approved a fashion show in the middle of the main square of Villanueva del Rosario, there were countless things to do in addition to the collection: find the perfect models, design the runway and stage, advertise and promote the event, send out invitations, create the sound, etc. A big thank you to the Rara Residence and the villagers, without whom this project could never have taken place. Especially Carmen, the local seamstress, who was able to implement my ideas for the outfits perfectly.